Powerful insights into your customer movements (InSite2 : Facial Analysis Software )
Information about a visiting customer or passenger has historically been extremely difficult until now. When one of our facial analysis systems is installed we provide insight into how many unique visitors arrive at what time, their age and gender, how long they stayed, how often they returned and where they went. So for an example we can now provide information on - how many males/ females between the ages of 25-35 visited on a Friday afternoon between 2-3pm, how long they stayed and then compare it with yesterday or a previous period of time. This is extremely valuable facial analysis information so that you can better serve your customers as the right number of qualified staff are available to provide an appropriate service level and the relevant products are merchandised correctly to maximise sales and increase profitability.
We count the number of faces entering a building, site or store and then report on how many, when and how often.
Data is capture at each location and then comparisons can be made about footfall, the demographic make up of the footfall and whether they are repeat customers.
Data can be gathered for single or multiple zones around the site and then the flow of each demographic can be monitored and highlighted.
For defined periods comparisons can be made as to the footfall entering the site as well as the demographic make up of those customers. This example shows the footfall of 41-45 year olds is morning only and tails off jn the afternoon.
31-35 Year Old Analytics
Comparisons of age groups and gender can be highlighted. In this actual case it shows that 31-35 year old women do not shop for clothes in the morning - only after 2pm!
Data Presentation (Fish)
Presentation of the data can be made in many ways depending on the requirements of the customer. In this example the triangle fish are males, the circles are females and the reeds at each side are the totals of males and females.